Media technologies for business include all the tools and system that allow the production distribution, consumption and distribution of digital content in a digital-first world. These include everything from cloud computing to social media management tools to predictive analytics. Integrated media technologies (IMT) assist organizations in streamlining complicated tasks and enhance customer experience. They also produce tangible business results.
The rise of new media technologies like streaming platforms, social media, and immersive experiences has transformed traditional business model and has fueled the growth of the media industry. While they aren’t creating the global village envisioned by Marshall McLuhan, media technologies continue to transform spatial and social relationships.
Streaming platforms allow users to access content through the internet. This reduces costs and time-to-market for broadcasters and opens up new revenue opportunities. Streaming also gives more flexibility in the way and how viewers consume media, and predictive analytics can optimize the user experience, resulting in higher retention rates.
As more media companies move to subscription-based or membership-based business models, they need sophisticated solutions that support the entire customer lifecycle including seamless signup flows and flexible payment models. They also require data-driven retention strategies. Subscription management software offers solutions for subscriber acquisition automated billing, integrated communications with customers and advanced analytics.
For small and medium-sized businesses, integrating these new media technologies can be a challenge. Working with an on-premise digital media provider can be a game-changer, as they offer seamless and integrated solutions that allow small-scale companies to offer a truly multichannel experience.
