Protect Data Privacy

Customers must be assured that their personal information collected and stored by companies won’t be misused. This is why ensuring the privacy of their data is a vital part of building brand loyalty. And it can be done in a variety of ways, from setting guidelines concerning how data is scrutinized and acted upon to requiring the use of encryption for all sensitive data.

As companies increasingly rely on the quality and quantity of data in order to offer services like customized customer experiences, targeted advertising and scientifically-driven insights they must be able to balance this need with their responsibility to protect the personal information of consumers. If a business fails do this, it can be liable to financial ruin as well as class action lawsuits and loss of brand loyalty.

Although there are similarities between data privacy and data security, data protection focuses more on securing and protecting that information from an unauthorized access. Additionally, although security may be a vital element of data protection, it isn’t sufficient to address the full range of concerns.

When a security breach occurs, the first step is to work with experts in forensics to review any backup or archived data. This will reveal who had access https://dataroomllc.com/what-is-gdpr-and-how-does-it-protect-data-privacy/ to the data at the time of a breach, and the manner in which it was accessed. It is also crucial to inform consumers about the breach. This can help to avoid scams involving phishing and assure them that your company will protect their information.